Fad diets please exit stage left


What you should eat... The cycle of fad diets is never ending, with new twists or variations on the same eating plan released on what feels like a never ending basis. Why is this? If someone has figured out the one diet for all people, we should all know what it is and be using it, right? Unfortunately the weight loss industry is worth $72 billion dollars in the US alone and is projected to continue growing in the future (1). The focus is often on the next new and shiny diet product or food trend instead of encouraging optimal [...]